Current home base:
Los Angeles Area
Hi, I’m Caitlin.
I never outgrew my runaway imagination and love of storytelling.
Practical applications in adulthood have translated to roles helping impact-focused organizations leverage content marketing strategies to power lead generation, community engagement, and product demand.
SOCIAL MEDIA
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WEBSITE CONTENT
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BRAND DEVELOPMENT
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VIDEO, PHOTOGRAPHY, & GRAPHIC DESIGN
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SOCIAL MEDIA 〰️ WEBSITE CONTENT 〰️ BRAND DEVELOPMENT 〰️ VIDEO, PHOTOGRAPHY, & GRAPHIC DESIGN 〰️
If you value:
Radical transparency
Asking “why” and “what if”
Creative collaboration
A well-crafted charcuterie board
Let’s work together.
WORK SAMPLES
Agency content strategy
s2s PR
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Oversaw brand and executive leadership content strategy and execution for 12+ startups across life sciences, digital health, climate tech, and edtech
Channels included: Instagram, Facebook, LinkedIn, Twitter, and YouTube
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In-house digital marketing
MATTER Health
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In 2021, more than 22 percent of qualified startup leads came through MATTER’s website.
Copywriting and content design for:
2020 Year in Review
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Website development by Pete Albertson. Copywriting by Caitlin Kryl.
Digital marketing consulting
Coast + Vine
Key activities:
Conducted brand audit and solidified brand messaging
Built a simple, online ordering-enabled Wix website that could be easily updated by owner
Leveraged SEO to boost reach of all digital presences including website, Google business profile, Yelp, etc
Developed a library of photography
Crafted weekly social media content
Educational content design
NOAA Fisheries / Poseidon Fisheries Management
Key activities:
Distilled Poseidon’s educational fisheries management guide into a collection of visual resources to be distributed by NOAA Fisheries to community fishers throughout American Samoa and Guam.
Like many things in life, this page is a work in progress.
Want to see more of my work?
Let’s connect.
cait.kryl@gmail.com | 920-287-9294