WORK SAMPLES
Agency content strategy
s2s PR
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Oversaw brand and executive leadership content strategy and execution for 12+ startups across life sciences, digital health, climate tech, and edtech
Channels included: Instagram, Facebook, LinkedIn, Twitter, and YouTube
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In-house digital marketing
MATTER Health
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In 2021, more than 22 percent of qualified startup leads came through MATTER’s website.
Copywriting and content design for:
2020 Year in Review
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Website development by Pete Albertson. Copywriting by Caitlin Kryl.
Digital marketing consulting
Coast + Vine
Key activities:
Conducted brand audit and solidified brand messaging
Built a simple, online ordering-enabled Wix website that could be easily updated by owner
Leveraged SEO to boost reach of all digital presences including website, Google business profile, Yelp, etc
Developed a library of photography
Crafted weekly social media content
Educational content design
NOAA Fisheries / Poseidon Fisheries Management
Key activities:
Distilled Poseidon’s educational fisheries management guide into a collection of visual resources to be distributed by NOAA Fisheries to community fishers throughout American Samoa and Guam.
